Style Files: Six Creators Defining Taste in the Age of Algorithmic Style

Style inspiration is no longer only anchored to runways and campaigns. Increasingly, we're turning to inspiration that has been lived in and documented, almost like a visual story told through a window into someone's wardrobe. Enter: creator-led styling.

As fashion's landscape evolves into a space dominated by trends and troves of inspiration at the click of a button and one swift scroll away, I find it all the more special to come across creators who craft a resonant layer of depth to their looks. Following trends is only natural - we've all done it. In fact, it is all a part of the fun and is a great way to experiment and grow into your style. Not to mention, a pivotal concept in shaping the broader narratives of fashion. At the same time, there comes a point in style that traverses beyond the urgency of fleeting trends. At that stage, looking to creators who quietly tailor tastes rather than simply hopping on one trend after another helps build a wardrobe and cultivate a style that truly feels like it belongs to you.

I'm a strong believer in the idea that style is meant to feel personal. As the saying goes, you wear the clothes, not the other way around. If you're looking for authentic wardrobe inspiration, you've come to the right place. What draws me to their influence is an approach that mirrors living fashion mood boards and diaries that take shape in their own form. Below, discover some of the faces carving their own space in the industry for a reimagined approach to style. With decadent wardrobes and a spirit of individuality, each look tells a story through personal tastes and a unique point of view.

Moya Mawhinney

Chloé, Gucci, Chanel and Dior were among the crowd of looks Moya Mawhinney donned at Paris Fashion Week earlier this year, balancing contemporary refinement and timeless chic. Synonymous with her YouTube videos, a quiet sense of serenity and ease exudes in Moya's sartorial sensibility, with style paralleling a poetic take on elevated minimalism and magnetic whispers of elegance. The allure of neutral colour palettes mingles with tactile tones and textures in Moya's uniform, filling into Parisian dressing through her lens; think along the lines of classic tan trench coats, perfectly tailored pairs of jeans, and cosy knits.

Images courtesy of Instagram/@moya

Atiya Walcott

Atiya Walcott's Instagram feed is a Pinterest-worthy and incredibly fashionable museum of looks brought to life against a sage green backdrop. There is a certain rhythm she brings when curating a look from head to toe. Composed, soft and always dynamic, movement through sculpturally minimalistic dimensions that meet carefully architectured profiles rooted in a distinct New York-forward expression of style. Whether Atiya is styling a sporty pair of Nike Air Max Muse or pieces from Ann Taylor's spring line, an envelope of warmth is embodied in an unmistakably metropolitan ethos, embracing a seamless amalgamation between art and wearability.

Images courtesy of Instagram/@atiyawalcottfits

Judy Kam

In fashion radio, Judy Kam's channel is the one you will want to tune into for notes on elevated office looks and realistic styling of everyday pieces for any season. Specifically, her effortless choices of pieces move seamlessly between workwear and daily wear, making her outfits both refreshingly wearable and genuinely adaptable. With New York as her stage, Judy's feed is a love letter to pattern-rooted takes on fashion, with an ability to bring together neutral colour tones with pops of colour and prints - all without any major fuss. Her signature aesthetic leans into statement pieces layered in various outlines, detailed with her natural eye for unique and distinctive pairings.

Images courtesy of Instagram/@judyxkam

Eliza McEwen

Embodying the epitome of the cool girl's guide to fashion, Eliza McEwen's wardrobe is a trove for those who fancy sleek looks framed in a sharp balance between flair and everyday practicality. An aficionado in styling both closet staples and lively patterns - from polka dots to checks and stripes - her outfit checks on TikTok and Instagram offer a showcase of co-ord sets, conversation-sparking accessories, and tastefully curated outfit pairings. As her presence in the fashion space continues to flourish, Eliza brings a refined and intuitive manner of dressing to the table - one that feels well-aligned with blending classic codes with a modern and understated edge.

Images courtesy of Instagram/@elizammcewen

Tania Shroff

Tania Shroff's Robert Wun look at the 2023 British Fashion Awards will forever remain a masterclass in art-world glamour. Unafraid to make daring moves when it comes to serving up looks, her taste is a testament to her instinct for championing eclectic pieces. Her style in a sentence: a careful curation of bold silhouettes, show-stopping ensembles and wearable high-fashion glamour that is hard to miss. A PUMA ambassador, Tania's collaboration with the coveted sports line brings this energy of edgy glam to athletic wear that feels like the ultimate harmony between sophistication and adventure. Not to mention, she is a certified jet setter and travel enthusiast. A scout across her feed will inspire you with looks for any holiday destination, from yacht days in Capri to days out in New York and sightseeing adventures in Cairo.

Images courtesy of Instagram/@tania_shroff

Sarika Matharu-Patel

There is a natural wave of poise running through Sarika Matharu-Patel's wardrobe. Namely, the grace with which she weaves cultural heritage elements with contemporary pieces within the same story. Elevated but never exaggerated, her fresh looks are always neatly tied together, accompanied by a stunning rotation of handbags and eye-catching accessories. Be it a structured blazer thrown over a sequinned mini-skirt or a chic belt cinching a trench coat, Sarika's styling choices reflect a memorably polished approach to dressing. Maxi or mini, knit or silk, her dress game is not one to mess with; floor-length inspirations for your next holiday party, a classic little black dress or linen florals for a getaway in Spain, take your pick!

Images courtesy of Instagram/@sarikamatharupatel

Style Files: Six Creators Defining Taste in the Age of Algorithmic Style