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The New Gucci Era: What Demna’s Appointment Means for Fashion
Gucci has always been a brand in flux, constantly reinventing itself to meet the moment. But its latest leadership change signals one of the most radical shifts yet. With the appointment of Demna Gvasalia as Artistic Director, the Italian powerhouse is rewriting the rules of its creative structure. The question now is: what does this mean for Gucci’s identity, its commercial standing, and the wider fashion landscape?